Effective Marketing Support
Brand and marketing support that gets your product or service in front of the right target audience.
If you've got a great product or service, but you're struggling to get it in front of the right people, or are looking to grow your business - I can help.
From developing brand guidelines, marketing strategy to delivering day-to-day marketing activities for lead generation and business growth, I've worked across multiple industries to effectively market brands with messaging and marketing activities that land, and get results.
I help growing businesses like yours get the attention they deserve, with a smart, consistent marketing approach tailored to your time, your team, and your goals.
Projects and Services
I provide custom marketing activities that support your business goals, resource and budgets.
My specialisms include, content strategy and development, brand development, including campaigns and rebrands, as well as marketing team leadership (ask me about scaling your team).
Business Growth
Clear direction rooted in business goals.
When it comes to marketing support, it needs to align with your business goals and growth ambitions. That's considering resources, investment, how quickly you want to grow and in what capacity.
Effective marketing consultancy is just that.
Working with me, you'll get marketing strategy and practical advice backed by experience, with an approach that's straightforward, scalable, and designed to work in the real world.
Rebrands and Brand Development
It's easy for brand messaging to become inconsistent, your identity to get a little lost and your marketing to lack cohesion — making it hard to stand out, resonate, or build loyalty.
That’s where I step in. I specialise in full-spectrum brand development, from brand architecture and impactful rebrands to consistent positioning and campaign delivery.
Sharpen your narrative, relaunch with confidence, and ensure every touchpoint reinforces what your business does.
Content Strategy and Management
Content is overwhelmingly everywhere. In 2024, it was estimated that UK adults spent an average of 5 hours and 16 minutes on digital platforms - and that's just online. So how do you cut through the noise?
Developing a content strategy that makes sense, fits in with your business and marketing strategy and doesn't look like producing high volumes of content for the sake of it, is key.
I provide content support that works with your sales funnel, marketing activities and business goals.
Marketing Campaigns
Have you heard of the rule of 7? Research suggest that a consumer needs to see a brand's message at least seven times before taking action. And with social media, mass advertising and consumers being so accessible, this number is rising every day.
That doesn't mean the solution is to be everywhere all the time.
My marketing campaigns focus on understanding where your customers are and getting in front of them efficiently and effectively - so there's no wasted budgets, no wondering what's working and what's not, and activity is constantly being improved and increasingly targeted across the campaign timeline.
About us
I’m not just a strategist — I’ve done the doing.
Unlike consultants who only “hand over a plan,” I partner with you to plan and deliver marketing. That means everything from refining processes and leading campaigns, to coaching teams and ensuring execution runs smoothly.
With a commercially-minded, full-mix approach, I'll bring clarity, momentum, and consistency.
Whether you're building from scratch or scaling what's already in motion, I’ll provide the marketing leadership and support you need - without the cost of a full time team member.
20+
14+
Years of experience
Happy Clients
Abi takes a partnering and holistic approach to everything she does, making sure stakeholders are engaged, involved and/or informed, as appropriate. Her can-do attitude and reliability made her a wonderful partner.
Astrid Obradovic, Head of Client Experience, Performance Consultants
Abi quickly understood our target market and identified quick wins to get our marketing off the ground. Her strategic input has been invaluable in shaping our go-to-market approach.
Balve Bains, Founder, Purple Square AI