Project portfolio

Customer Aquisition and Awareness Campaign

The Drum Awards Finalist

As Performance Consultants first marketing hire, I worked closely with key stakeholders and onboarded Nucco (our agency partner) to deliver an acquisition campaign that solidified our target marketing and created a new customer experience.

Not your average campaign - we began with finalising the business strategy and ICP, before creating a campaign that delivered awareness-raising social advertising through to digital portal acquisition, for the B2B audiences.

The result

Lead generation surpassed it's goal by 138% with click through rates soaring 145% above targets.

Not only this, as the first marketing campaign for Performance Consultants, it provided key insights, feeding into the wider business proposition and product development.

Rebrand and revamped sales materials

From project management, onboarding our partner agency and designing and copywriting new sales materials - this rebrand was a full image, look and feel transformation.

This project included developing IP, creating new sales and customer materials, and fed into new website project, which I managed simultaneously.

The result

• Reduced sales cycle by 3 months following rollout of new material

• 25% increase in brand engagement

• Increased internal engagement and alignment of the brand including product offering, values and communication practices.