Projects and Testimonials
Customer Aquisition and Awareness Campaign
The Drum Awards Finalist
As Performance Consultants first marketing hire, I worked closely with key stakeholders and onboarded Nucco (our agency partner) to deliver an acquisition campaign that solidified our target marketing and created a new customer experience.
Not your average campaign - we began with finalising the business strategy and ICP, before creating a campaign that delivered awareness-raising social advertising through to digital portal acquisition, for the B2B audiences.
The result
Lead generation surpassed it's goal by 138% with click through rates soaring 145% above targets.
Not only this, as the first marketing campaign for Performance Consultants, it provided key insights, feeding into the wider business proposition and product development.
Rebrand and revamped sales materials
From project management, onboarding our partner agency and designing and copywriting new sales materials - this rebrand was a full image, look and feel transformation.
This project included developing IP, creating new sales and customer materials, and fed into new website project, which I managed simultaneously.
The result
Reduced sales cycle by 3 months following rollout of new material
25% increase in brand engagement
Increased internal engagement and alignment of the brand including product offering, values and communication practices.
Customer reviews
Discover what my clients think about working together
Abi takes a partnering and holistic approach to everything she does, making sure stakeholders are engaged, involved and/or informed, as appropriate. Her can-do attitude and reliability made her a wonderful partner.
Astrid Obradovic, Head of Client Experience, Performance Consultants
Abi is a talented senior marketing leader with exceptional skills in brand management, digital delivery, and strategic thinking. Her expertise and dedication were instrumental to our marketing success.
Ellis Mouzoure, Growth Marketing Lead, Domin